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"Eat Cake Today" is now at your fingertips

Posted by Joey Lam on

Good news for cake lovers! You can now enjoy ‘Eat Cake Today’ - the first on-line cake order & delivery portal in Malaysia hosting a myriad of talented artisanal and home bakers to cater to your desired cakes at the click of your finger. It’s like Grab only for cakes!

Mr BC Ang, Director & CEO of Eat Cake Today, said the portal offers a wide repertoire of quality, premium cakes delivered from bakers to consumers conveniently. All parties involved -- from customer service, bakers to delivery staff are connected to Eat Cake Today’s system on their smartphone to facilitate and streamline the A-Z cake order process to ensure customers receive their cakes satisfied, in at timely manner.

Though internet / technology is the business conduit, ultimately, it is a team of human force at work who aims to deliver customers their favourite cakes day in and day out with passion and love. “This spirit of love and connection mirrors our passion to help create special moments or help celebrate festivities for friends, families, workmates.

Gone are the days you need an occasion like a birthday or a promotion to enjoy a cake. Eat Cake Today makes it easy and more accessible to enjoy your favourite cake whenever and wherever you feel like, it at the click of your fingers, with people you want to share these sweet moments with,” enthused Ang.

The best thing is there is always the cake for you no matter how personal or unique it is. Eat Cake Today hosts more than 40 bakers, with notable names like Baker’s Art, Cat & The Fiddle, Ennoble, Huckleberry, Little Tee Cakes, Tedboy, and etc. The panel of bakers were selected based on recommendations from market surveys.

There are 400 cakes available such as biscuits, brownies, bundts, cheesecakes, cookies, cupcakes, eggless cakes, fondant buttercream beauties, gluten-free, loafs, mille crepe, pavlova, pies, tarts, vegan dairy free, customized cake, pastries, jelly cakes, designer cakes and etc. Our best-sellers include Chocolate Salted Caramel, Gula Melaka Banana, Crunchy Nutella and Rainbow Ruffle. We also carry trending cakes such as Mirror Glaze, Drip Cake, Edible Art Cake, Gargeran Biscuit Cake and Burnt Cheesecake.

“Besides providing the convenience of cake purchase & deliveries direct from bakers to customers, creating a differentiation is also very crucial. Hence each baker is asked to bring on board their specialties to prevent duplicate cake flavours. “After two months, a check is conducted to decide if these flavours are selling or not and whether they need to be replaced with other items. To us, quality and customer’s satisfaction are the most important,” explained Ang.

While the platform started more from the customer’s perspective but as it delved further, it is discovered that the bakers also appreciate some sort of platform to showcase their talents and unique cakes and grow their business. Also, the portal releases bakers from administrative woes like dealing with customers and delivering the cakes.

The platform also includes an ingredients list for all the items carried, since there could be those suffering from allergies. They also have Baked KL on board who makes vegan and gluten-free cakes. With year-end festive seasons coming up, Eat Cake Today is gearing up with an array of celebration cakes, cupcakes, brownies, fruit cakes, cookies and even a gingerbread house. Festive orders can be booked ahead for the holiday season. The portal has been catering for festivities with an array of celebration cakes like Valentine’s Day Cakes, Chinese New Year, Mother’s Day & Father’s Day Cakes, Raya Layers Cakes, Mooncakes, Christmas Theme Cakes, and etc.

The uniqueness of Eat Cake Today is that it provides same-day delivery, promising a swift delivery time of just 4 hours. Most of the cakes are handmade from home bakers, local bakers, café bakeries and etc. Cake selections on the website are categorized by types of cake and deliveries minimum processing time requirements, such as 4-hours options, 1-day options, 2-days options and even 3-days options. Cakes price start from RM40 to RM321 each and the price is exclusive of delivery charges.

Eat Cake Today currently have 4 bakers which is Halal-certified by JAKIM – i.e. Cake Sense, Cat & The Fiddle, Just Heavenly and The Honest Treat. The bakers use halal certified ingredients. Last but not least, Eat Cake Today offers customized cakes as well. Currently Eat Cake Today make deliveries around Kuala Lumpur and Petaling Jaya areas with RM10.00 delivery charges, while extra delivery cost is needed for out of Kuala Lumpur and Petaling Jaya areas, such as Shah Alam, Klang, Bukit Jalil, Kajang, Rawang etc.

Orders can be made via at www.eatcaketoday.com or call tel: 017-8800153 from Monday to Saturday between 9.00am to 8.00pm & for Sundays / Public Holidays from 9.00am to 6.00pm.

A special promotion has been launched in conjunction with this media event where the members of the media and its readers are able to enjoy a RM10.00 rebate for their cake purchases. This is valid for online purchase at www.eatcaketoday.com and redeemable by keying in promo code “EATCAKETODAY10”. Delivery within Klang Valley areas only. Promotion period ends on 31 October 2018.

Eat Cake Today is one of the selected  candidates of CIP 300 under Cradle's Fund programme (under MOF) to help kick-start innovative technology-based start-ups to develop and commercialise their products and services. 

News content from Focus Malaysiahttp://focusmalaysia.my/snippets/-eat-cake-today-is-now-at-your-fingertipsc

Thank you Focus Malaysia for featuring us.

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